Photo by Ky The foundation of any successful long-term business is a deep, ongoing relationship with your clients. Sounds simplistic, but you know what? Really listening to and getting to know your ideal client is more important than any marketing tactic you could learn, because the best business strategy on the planet is to solve real problems so your clients can get, do or be what they really want.
Once you dial in at this level and fine-tune your marketing message so it speaks directly to your ideal client’s soul, you’ll never have to worry about getting enough business again. (Or feel like you’re not making a difference with your message.) But the only way to do it is to actually take the time to LISTEN to what your prospects really want. There are FOUR ways to listen:. one-to-one (i.e. Applications, questionnaires, free discovery calls). one-to-many (i.e. Surveys, live events, webinars).
internet research (i.e. Social media, Amazon reviews, forums, etc).
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competitive analysis or industry research (i.e. Google, keyword research, Alexa, Quantcast, your peers and mentors) Regardless of whether you choose to talk to your ideal clients one-to-one or you research what they’re saying on Facebook, there are 6 simple guidelines for market research to help you listen for the right things, and ignore everything else. Carefully Choose Who You Listen To The only danger in doing market research is tuning in to the wrong people and letting their advice lead you astray. For example – the temptation is strong to ask your friends and family or people you know and respect for their feedback, but they may not be qualified to give you meaningful feedback in this area. Like a radio, you only want to dial in to the people that matter and they fall into just 3 camps: your ideal clients (whether or not they’re already working with you); people with substantial firsthand knowledge or experience with your ideal clients; and people you’re paying for advice. Look for Patterns There are always going to be “crazies” out there — those people who see the world through their own rose colored glasses, whose opinions seem to come out of left field. And the truth is, it does.
So if anything seems off-base to you, just ignore it and move on. Don’t let any single person’s advice or criticism throw you off your path. Chances are they’re sitting on an unfulfilled dream or just do things a little differently. Instead, look for the trends and patterns.
The words or phrases or sentiments that pop up over and over again. Those are the ones with truth. And those are the ones you want to base your message on. Listen for Specific Problems All business is about solving problems. If you want more clients, listen to their problems, frustrations and challenges. Ask them what’s getting in their way of achieving a specific outcome, what’s stopping them from doing what they want, what that sticking point is.
And listen to the specific language they’re using to describe their problems to you. People love to talk about their problems and if you listen closely they’ll tell you exactly where they are and where they want to go. One of my clients told me that marketing her business online made her feel like her head was going to explode and she just wanted the next step. This was an eye-opener for me since I tend to think in big systems and comprehensive plans.
I realized I needed to create a program that really broke it down step-by-step and only gave my clients the next action they needed to take. I had to simplify my program to cut down on the paralysis and overwhelm but still structure it in a way that laddered up to the promise of becoming the #1 authority in your field. Message to Money was born. Find Your Clients’ Buying Triggers You’ve probably heard that people buy based on emotions rather than logic and that you have to make an emotional connection with your audience if you want them to buy from you and share your work. While that’s true, you also want to trigger an instant gut response and back your message up with a compelling reason to buy, since people make buying decision based on all 3 parts of their brain – the reptilian (or survival center), the limbic (or emotional center) and the neocortex (or logical center.) As humans, we’re more alike then we are different and this is especially true about our deepest motivations and desires. LIMITED TIME OFFER Claim Your Complimentary Business Breakthrough Session ($297 Value) to Discover How to Reach the Next Level of Your Business Impact & Income If you are ready to make a difference in the lives of many - way beyond what you currently see as possible - then I'd like to invite you to apply for a complimentary Business Breakthrough Session with one of our Senior Success Coaches (valued at $297).
If you want to significantly accelerate your progress with access to high-level mentorship, this is for you. Because the truth is this: what you’ve done to reach to the current level of your business is NOT going to get you to the next level. IMPORTANT: Apply now, because spots are strictly limited. Interested in working with me for a full year? My once-a-year Mentorship program has just opened its doors to new students, and I want to invite you to register your interest by completing the before March 17. Your mission should you choose to accept it, is to embark on a journey that will lead you to a successful six figure (or more) business. But not just any business.
We want to help you build a thriving business that’s aligned with who you are, allowing you to stand out from the crowd, build a tribe you love, and reach your first $10K month all while making a bigger impact than you ever thought possible, gaining unstoppable momentum and confidence, and stepping into your highest potential. Interested in working with me for a full year?
My once-a-year Mentorship program has just opened its doors to new students, and I want to invite you to register your interest by completing the. Your mission should you choose to accept it, is to embark on a journey that will lead you to a successful six figure (or more) business. But not just any business. We want to help you build a thriving business that’s aligned with who you are, allowing you to stand out from the crowd, build a tribe you love, and reach your first $10K month all while making a bigger impact than you ever thought possible, gaining unstoppable momentum and confidence, and stepping into your highest potential. Virginnia Wills This looks good but I will do not and will not use Facebook.
Feb 25, 2014 at 3:54 am. Marisa Murgatroyd That’s your choice Virginnia. There are many other ways to do market research. Feb 25, 2014 at 10:32 am.
Donna Thomas This is all very helpful – not the standard list of marketing tips! I will start a swipe file NOW! It’s very appealing to my double Virgo organizational OCD!
Feb 24, 2014 at 2:07 pm. Marisa Murgatroyd Swipe files are CRAZY helpful! Feb 24, 2014 at 7:19 pm View All Comments ▾. About the Author Marisa Murgatroyd Marisa Murgatroyd is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes. At 4’11 and a quarter, she’s called the shortest woman in marketing — and that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights, and she helps entrepreneurs create a business that is authentic and aligned with who they are, so they can be the superhero to their tribe, as well as in their own lives.
About Marisa Marisa Murgatroyd is the founder of Live Your Message, where she turns entrepreneurs into Online Superheroes. At 4’11 and a quarter, she’s called the shortest woman in marketing - and that doesn’t stop her from having huge ideas.
She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, Danny Iny, Alexis Neely and Susan Peirce Thompson. Marisa helps entrepreneurs create a business that is authentic and aligned with who they are, to empower them to turn up the dial on their “inner superhero”, so they can be the superhero to their tribe, as well as in their own lives. Her focus is on helping entrepreneurs become the most bold, colorful, vibrant expression of who they are online, because that’s the only way to cut through the noise of a billion websites and actually be heard. Marisa learned the art and science of “how to get anyone excited about anything” in her award-winning career as documentary filmmaker. While making movies about everything from dirt to methamphetamine, she discovered the power of storytelling as a way to instantly transform the conversation and move people to action. After 7 years of working in the nonprofit world, she realized the world doesn’t change from the top down. It changes from the bottom up.
It changes when one person gathers the courage to step up, do what they’re here to do, and learn the tools and strategies to share their message with the world. From the time Marisa first walked into a room and was greeted with, “I know you from the internet!,” she realized the full power of internet marketing.
Since then she has dedicated her life to helping other entrepreneurs become internet famous so they can literally change the world from their living room. She believes business is one of the greatest forces for personal development and change on the planet, and that your message has the power transform the world from the bottom up. Marisa lives in Marina del Rey, California with the love of her life Murray. He keeps her laughing all day long with his Australian sense of humor and they affectionately call each other “monkey.” Together, they have grown their online business from zero to over $1.5M in less than 5 years, while building an amazing tribe of world changing superheroes.